11 ways to generate leads for your plumbing business

11 ways to generate leads for your plumbing business

In order to generate leads for your plumbing business, you need to identify your target market and craft a marketing strategy that will reach them. You can start by creating a list of potential customers and identifying their needs. Once you know what your potential customers want, you can create content and marketing materials that will speak to their needs. You can also reach out to potential customers through online and offline channels. By targeting the right market and using the right marketing tactics, you can generate leads and grow your plumbing business.

Identifying Your Target Market

There are a number of marketing strategies that you can use to reach your target market, and the first step is to identify who your target market is. This can be done by creating a list of potential customers and identifying their needs, are you targeting boiler repairs, installations, or bathroom installs? Each of these has different needs and timescales and can be targeted in different ways. Once you know what your potential customers want, you can create content and marketing materials that will speak to their needs. You can also reach out to potential customers through online and offline channels.

Creating Content and Marketing Materials


Once you know your target market, you can start creating content and marketing materials that will speak to their needs. This can include blog posts, articles, white papers, e-books, infographics, social media posts, and more. You can also create custom landing pages, email campaigns, and other marketing materials that will help you reach your target market.

Reaching Out to Customers


There are a number of ways to reach out to potential customers, and the most effective approach will vary depending on your target market. You can reach out to potential customers through online channels such as social media, paid advertising, and email marketing. You can also reach out to them through offline channels such as print advertising, direct mail, or leaflets.

How to generate leads online for your plumbing business

There are a number of marketing strategies that you can use to reach your Generating leads for your plumbing business can be difficult, but it’s not impossible. There are a number of ways to get leads, but some methods are more effective than others.


1. Create a lead generating website

One effective way to generate leads is to create a strong online presence. This can be done by creating a website and optimising it for search engines and turning it into a lead-generating machine. A well designed and optimised website is a salesperson for your business 24/7 and in the long run, can produce a great return for investment for your business. A website is the key starting point for all of your online marketing efforts, almost everything else that you do online is directed to your website to convert to a lead/customer.

This is the core of the Trades Get Online business our focus is on helping tradespeople like plumbers succeed online. Our websites start at £99+VAT. Find out more about our website design services for plumbers.

2. Set up Google Business Profile (formally Google My Business) and optimise it for your services and local area. 

Google Business Profiles were introduced in June 2014 and are now part of Google Maps. The enhanced visibility and search capabilities of Google Business Profiles are great for online marketing.

You can set up your business profile to reflect your company, location, and even what type of business you are. Be sure to take advantage of the increased visibility brought about by Google Business Profiles as the profiles appear at the top of the page of search results on Google so a well-optimised profile will appear above the best performing websites in your area. Potential customers can then link through to your website, or contact you directly from your profile.

We offer Google Business Profile management as an add-on service to all of our customers find out more here.

3. Create Social Media profiles and invite your friends to like/follow your page.

Your online presence is critical for any business that wants to succeed in today’s competitive environment. You need to have social media accounts set up on platforms like Facebook, Twitter, LinkedIn and Instagram, and should be using them to promote your business and reach new audiences.

Each social media platform has its own set of features and you may not be familiar with some of them. That’s fine, we offer a service to our customers to set up their profiles for them. Once set up each platform the first thing to do is invite your current friends to like or follow your business, this will mean that any time you share an update there is a chance that they will see it, potentially recommend your business to their friends and over time your audience will grow. The initial set up of social media profiles is a great way to quickly tell people that already know you what you are now doing, sharing it with your existing friends has the potential to generate leads in itself!

Provide regular updates on the work that you have completed on your profiles to increase your business’s visibility and audience.

4. PPC advertising for your plumbing business.

Pay-per-click (PPC) advertising is a fast way to reach people who may be looking for a plumbing business like yours. That may not be able to find you otherwise. That’s why it makes perfect sense for a plumbing business, with a limited marketing budget, to invest its money wisely, and gain maximum exposure for a minimum outlay. You can either increase the visibility of your Google Business Profile or directly advertise your services on a Cost per Click Basis. The advantage of doing this is that you can target a specific service and send potential customers to a specific landing page.

You need a fair amount of expertise to set up a PPC campaign properly, this is why Trades Get Online offer this as one of our add-on services for our customers. 

5. Local SEO and Content Marketing for plumbers

If you’re a plumbing business in Woking then it makes sense to make content and SEO decisions that will drive traffic to your website and increase the visibility of your business online to people in Woking and the surrounding areas. Whether that is posts about keeping your drains clean or a how-to guide to unblocking drains you are providing value to potential customers in Woking whilst increasing the organic search traffic to your website. It is a long term strategy to build your authority and website traffic over time by doing comprehensive keyword research and writing high-quality content that your audience wants and needs. 

Trades Get Online offers local SEO as a service that optimises your website for local plumbing service searches and also provides new content for your website each month to grow your organic search traffic over time.

6. Get reviews for your plumbing business from customers

You’ll want to make it as easy as possible for customers to leave you reviews after they’ve used your services. This should be a top priority if you want to maximise your review score and show potential customers that past customers were happy with your services. One of the easiest and most effective ways to do this is by adding reviews and stars from your Google Business Profile to your website, as this will provide customers with further confidence to get in touch. You can also encourage happy customers to leave a review after they’ve received their invoice from you, or even send a follow-up email asking them to review your business. 

The advantage of doing this is that as well as increasing the confidence of customers on your website with reviews that have been left on google by having positive reviews you will also over time increase your business profiles position in the local search results.

7. Email Marketing for plumbers

Email marketing is one of the most effective ways to build your plumbing business and contact list. For instance, if you are providing boiler servicing you can set up automated reminders for your customers for the following year to keep your income consistent. Equally, if you are having a quiet period you could offer a limited time discount to quickly get your diary filled.

8. Use online directories 

There are plenty of free online directories available online, normally managed by your local newspaper, you can add a profile for your plumbing business and link back to your website from there.

As well as free directories you also have paid options like Checkatrade or Trustatrader. Plenty of tradespeople have had success with these more so than the old ways of Yellow pages as they automatically ask your customers for feedback and so, therefore, give your profile added authority. The way these sites are paid for varies with some charging £60+ a month and others charging per lead.

9. Use our lead generation service

Trades Get Online offers a complete lead generation service for plumbers where we do all of the work for you for a single fixed fee, even if you don’t have a website. We create your ads and landing pages for you and constantly tweak them to improve performance, all you have to do is contact the leads that are sent straight to your inbox/phone!

Offline lead generation for plumbing businesses

Whilst the core of our business is online marketing there are other ways to promote your plumbing business these include:

1. Leaflet drops

Producing a high-quality leaflet advertising your services, or a specific service and paying someone to deliver it to houses in your local area is a great way of driving awareness of your business in your local area. With the added benefit that any potential leads that you gain will be close to home!

2. Local directories

Most towns have a local directory/magazine that is delivered to all houses regularly in the area. These are funded by advertising and can be a cost-effective way of raising awareness of your plumbing services.

3. Press adverts

Possibly the least effective of these options as most people now get their information online. But where a local paper still exists in your area you could pay to advertise in it.

Tips for generating leads for your plumbing business


1. Stay up to date with the latest technology. 

Offering services like water leak detection or sewer line inspection can set you apart from the competition. 

2. Offer a discount. 

Everyone loves a good deal, so offer your customers a discount on their first service call or appointment.

3. Be available. 

Make sure you have a phone number and email address that potential customers can use to contact you.

4. Be responsive. 

When customers reach out to you, make sure you respond quickly. This shows that you’re interested in providing good service and that you care about your customers.

5. Follow up. 

After a job is completed, send a follow-up email or call to make sure the customer was happy with the work. This will help you build customer loyalty and referrals.

Conclusion

In order to generate leads for your plumbing business, you need to identify your target market and craft a marketing strategy that will reach them. You can start by creating a list of potential customers and identifying their needs. Once you know what your potential customers want, you can create content and marketing materials that will speak to their needs. You can also reach out to potential customers through online and offline channels. By targeting the right market and using the right marketing tactics, you can generate leads and grow your plumbing business. A marketing strategy can be a long game but with very high rewards, Trades Get Online offers marketing services for plumbers that will get your business found and the leads will soon start coming. Find out more about our marketing services for plumbers.

Written by Nick Jolliffe

Nick is the co-founder of Trades Get Online. He has nearly 20 years of assisting trade businesses to reach their goals and is passionate about achieving success.

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